Sony launch PRS-505 the new eBook reader. As per Sony's press release the PRS-505 would retail at $300 and is available in Dark Blue and Silver. The new reader has a thinner profile than its predecessor and has 8 levels of grey shade than the 4 carried by the older one. Sony had improved this new and improved reader based on many feedback and survey from users of the old eBook. The battery life is fair enough with capacity to turn 7,500 pages.